Fascinating Womanhood
I had the privilege of creating the website for Fascinating Womanhood, a legacy movement founded in the 1960s by Helen Andelin and carried forward today by her daughter, Dixie Andelin Forsyth. The aim was to modernize the brand’s digital presence while preserving its timeless message of femininity, love, and relationship growth.
Project Highlights:
Legacy Storytelling: The site traces the journey of Fascinating Womanhood from its origins to its contemporary revival, honoring its history while inviting a new generation of women.
Educational Hub: A structured platform showcasing books, masterclasses, and online courses, offering multiple learning pathways for visitors.
Aspirational Branding: Warm, feminine visuals and language that evoke joy, charm, and lasting love, aligning with the movement’s mission.
Intuitive Navigation: A clear site structure with About, Services, Store, and Watch & Learn sections ensures an easy and engaging user experience.
Modern Accessibility: Optimized for devices of all sizes, making teachings available to women across the globe.
This project highlights how a historic movement can be translated into a contemporary online presence, keeping its message accessible and inspiring for today’s audience.
